As an artist trying to market my work in an online environment, I have maintained a website for years, showcasing new work with PayPal "Buy Now" links for clients to purchase work. I haven't had the traffic or the sales that I hoped for, though I have sold some work from the site.
In considering what I might do to increase traffic and interest in my work, I have thought "Maybe I should have a blog" and then immediately follows two more thoughts.
- "I don't have TIME to blog!" and
- "I don't know what to blog about!"
I don't want to start one of those blogs that had one or two entries in 2007 and never another since...If I am going to do a blog - I think I want it to be consistent. I don't want to start until I feel like I know more about what I want my blog to do and how I can do it regularly.
The SDMA Artists Guild website gives us a way to have a blog, along with our Artists profile and personal gallery page. No extra fees, no extra websites to sign up for, and no particular expertise required to post a blog. Even better, each of us has an individual blog page, and all of our individual blogs are collected in one Artists Guild blog page for our clients to peruse when they come to the site. Once on the site, our collectors can see my work, and yours, scrolling across the top of the page.
As website liaison, I feel like I need to be a cheerleader encouraging all of our Guild artists to do some blogging to drive traffic to our site - but haven't really dived in and started blogging myself...except as it directly relates to using the Artists Guild website. Maybe it's time for that to change.
As part of my journey to decide how and when to blog, and what topics I might address in a blog, I will listened to a podcast sponsored by Xanadu Gallery of Scottsdale on Tuesday, May 15, 2012 . The podcast is titled "The Ins and Outs of Blogging (for Artists)". It was 40 minutes well spent. I have found that Barny Davies and Jason Horejs provide thoughtful and useful information for artists in their periodic podcasts, and this was no exception. You can download their broadcast at: